"The Persuaders" - now: This show aired on Frontline this week exploring advertising's latest evolution - it's all about narrowcasting and emotional advertising that speaks to your "inner lizard" and not your intellect. Will this have the effect of making us numb to emotional pleas, or giving us everything our id desires at the expense of everything else? Watch the entire series online and see how political marketing technology has progressed in the 12 years since "Spin" was made - from region-specific satellite campaigning in 1992 to highly targeted political videos (on a door-to-door basis) in Ohio in 2004: